Sony Alpha A7IV Mirrorless Camera

Sony Alpha A7IV Mirrorless Camera

In The Box

• Sony Alpha A7IV Mirrorless Camera
• NP-FZ100 Rechargeable Lithium-Ion Battery (2280mAh)
• AC Adapter and Power Cord
• ALC-B1EM Body Cap for E-Mount Cameras
• Shoulder Strap
• Accessory Shoe Cap
• Eyepiece Cup
• USB Type-C to Type-A Cable

Sony Alpha A7IV Mirrorless Camera

The Sony Alpha 7 IV Kit (ILCE‑7M4K) is a full-frame mirrorless camera system combining a newly developed 33.0-megapixel back-illuminated Exmor R CMOS sensor with the advanced BIONZ XR™ processor, designed for both stills and video professionals. It delivers high resolution, rich colour, and outstanding autofocus performance, including human, animal and bird eye detection. With the 28-70 mm kit zoom lens included, it’s versatile for everything from everyday shooting to advanced hybrid workflows.

Key Features

• 33.0 MP full-frame back-illuminated Exmor R CMOS sensor.
• BIONZ XR image-processing engine, with up to 8× processing performance improvement over previous generations.
• Advanced autofocus: Real-time Eye AF for humans, animals and birds; broad AF coverage and fast tracking.
• Strong movie performance: 4K up to 60p in 10-bit 4:2:2, high bit-rate, professional profiles (S-Log3, HLG).
• In-body 5-axis image stabilisation to support handheld shooting in stills and video.
• Dual card slots, full-frame sensor, and a body built for serious use (both for photo and video creators).

Best Suitable

• Hybrid creators who shoot both high-resolution stills and high-quality video, and need one camera to do both.
• Professional photographers who require dependable autofocus, excellent image quality, and robust workflow features.
• Advanced enthusiasts upgrading into full-frame and wanting a kit that includes a useful zoom lens (28-70mm) for general purpose use.
• Storytellers and content producers who benefit from improved video specs, high resolution, and strong stills-capability.